Our Story / 03
Begun with a single renovation.
ICON started in 2014 as a two-person finishing team taking on a single apartment in New Cairo — and refusing to hand it off to anyone else.
That first project set the standard we still work to: a space is only finished when nothing in it feels accidental.
Our Story / 03
A studio built around the finish.
A decade on, the practice spans residential, hospitality, and commercial work across Greater Cairo and the North Coast — but the discipline hasn't changed.
The team has grown; the obsession with the last ten percent has not.
